Quality standards

What we prioritise

• Topical and audience relevance to your category or Belgian market
• Editorial context that justifies the citation
• Publishers with coherent site focus and readable outbound patterns
• Organic visibility and indexing signals that suggest a real audience
• Destination URLs that deserve referral traffic
• Natural anchor language appropriate to the surrounding copy

What we typically reject

• Obvious link networks and doorway-style inventories
• Sites with thin, spun, or indiscriminately monetised content
• Placements that require misleading claims
• Irrelevant domains selected only for a metric screenshot
• Sitewide template links with no contextual value

Why metrics alone are insufficient

Third-party scores can support prioritisation, but they do not measure editorial integrity, audience overlap, or brand risk. Two domains with similar scores can represent entirely different neighbourhoods. Human review remains mandatory.

Publisher evaluation in practice

Reviewers read recent articles, inspect outbound behaviour, confirm contactability, and ask whether a Belgian or category buyer would recognise the site as legitimate. Language-market fit is documented when campaigns span Dutch, French, and English.

Reporting methodology

Accepted placements are logged with publisher context, target URL, anchor, and notes. Declined opportunities can be summarised so stakeholders understand how budget is protected. Related process detail is in our methodology.